Meet Tinsel, a cheeky business elf who lives inside Claude. It interviews you, pushes back when you're vague, and drafts your offer, your messages and a week of posts in your own voice. About an hour, start to finish.
November to January is buying season for coaching. Your people are knackered from the year and quietly deciding who's going to help them make next year different.
Meanwhile half your competition has clocked off for mince pies. Fewer voices. More buyers.
And the maths is smaller than it sounds.
Four yeses. Roughly forty honest conversations with people who already know you. No viral reel, no ad budget, no new audience.
Your price, how many clients you actually need, and how many conversations a day that takes. If $10k isn't realistic at your price, Tinsel says so and helps you set a number you'll hit.
One painkiller result with Christmas on it, built from the programme you already sell. Vague vitamin promises get sent back.
A real reason to start now, so "let's talk in January" never comes up. Pay in January, a bonus month, or a genuine price rise. No fake scarcity.
Fifty people who already know you, found category by category, plus a tracker to work through.
First invites, re-offers to past "not right now"s, past-client notes and two follow-ups. In your voice, read back to you until they sound like you.
Seven posts: an announcement, Heart, Help, Head, Hands, and a doors-closing post. Built from your real stories, not a template.
The quiet weekend is where most plans die. You leave with a daily minimum, a scorecard and a note to yourself for that day.
Sample exchange to show the tone. Your session is built from your answers.
I help heart-led coaches build life-sized businesses: ones that bring in clients without eating their life. Over 250 coaches have been through my programme. I coach two afternoons a week, and beyond that you'll find me on the clifftops of Ericeira.
I built Tinsel because the strategy is rarely what breaks in December. It's the flinch.
Four of my five group programmes filled with 10 to 15 men. The one where I wobbled and said "maybe next month" got five. Same offer. Same me. Less conviction.
A Claude skill file, a copy-and-paste version that works anywhere (free Claude, a Claude Project or ChatGPT) and a one-page install guide. The skill installs in about two minutes.
For the skill file, yes (Pro or above). The copy-and-paste version works on free Claude and ChatGPT too.
About 45 to 60 minutes. You can stop at any point: Tinsel gives you a "plan so far" block to paste back in and pick up where you left off.
It asks for two or three things you've written before it drafts anything, then reads every message back to you until it sounds like you. You still edit. That's the point.
Tinsel checks the date. If time is short it shrinks the target honestly, or runs the same plan for clients by the end of January.
That depends on your price, your people and whether you send the messages. Tinsel builds the plan and keeps you honest. It can't press send for you.
At checkout you can add a month inside The Elevated Coaching Collective for December for $100 (usually $750). It's for anyone who wants Joel and a group of coaches around them while they run the plan. It's optional: the $10 skill works perfectly well on its own.
HOHOHO.